The role of affect in personal selling and sales management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-24
Number of pages	20
Journal	Journal of Personal Selling and Sales Management
Volume	33
Issue number	1
DOIs	https://doi.org/10.2753/PSS0885-3134330102
State	Published - Mar 2013

ASJC Scopus Subject Areas

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title = "The role of affect in personal selling and sales management",

author = "Sunil Erevelles and Nobuyuki Fukawa",

year = "2013",

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AU - Fukawa, Nobuyuki

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