Open-Source Strategy to Enhance Imaginative Intensity and Profits

Nobuyuki Fukawa; Yanzhi Zhang; Sunil Erevelles

doi:10.1007/978-3-319-26647-3_92

Open-Source Strategy to Enhance Imaginative Intensity and Profits

Nobuyuki Fukawa
, Yanzhi Zhang
, Sunil Erevelles

University of North Carolina at Charlotte

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	463
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-26647-3_92
State	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Android Community
Google
Imaginative Intensity
Open Source Strategy
Successful Open Source Projects

Access to Document

10.1007/978-3-319-26647-3_92

Cite this

Open-Source Strategy to Enhance Imaginative Intensity and Profits. / Fukawa, Nobuyuki ; Zhang, Yanzhi; Erevelles, Sunil.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 463 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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Open-Source Strategy to Enhance Imaginative Intensity and Profits

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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