@conference{0b73974a89dd4d6bbf9ef06ff75d979e,
title = "Investigating Self-Control in New Product Projects: A Context Perspective",
author = "Liu, \{Gloria H. W.\} and Chua, \{Cecil Eng Huang\} and Wang, \{Eric T. G.\}",
note = "Behavioral control theory attempts to explain how a controller can ensure a controlee works towards the controller's goals. Most prior studies underinvestigate self-control, one of the four modes of control. Furthermore, the little research that has been done produces mixed results. This paper theorizes and elaborates on the construct of self-control, and how controllers can motivate self-control of controlees.; Academy of Management Meeting ; Conference date: 01-01-2015",
year = "2015",
language = "American English",
}