@article{e2f093ac2b7b42ff84ce3cad38895973,
title = "Engaging viewers in ecommerce live streaming: Perspectives of the broadcaster and viewer",
keywords = "Engagement Strategy, Live Stream Shopping, Viewer Engagement Behavior",
author = "Liu, \{Gloria Hui Wen\} and Chua, \{Cecil Eng Huang\} and Lee, \{Neil Chueh An\}",
note = "Publisher Copyright: {\textcopyright} 2023 by the Association for Information Systems.",
year = "2023",
month = dec,
doi = "10.17705/1pais.15403",
language = "English",
volume = "15",
pages = "63--89",
journal = "Pacific Asia Journal of the Association for Information Systems",
issn = "1943-7536",
number = "4",
}