@article{1cab24dadc4c46aaac888965d2dc012a,
title = "Dimensions of fit between a brand and a social cause and their influence on attitudes",
keywords = "Brand attitude, Fit, Multidimensional construct, Social cause-marketing, Sponsorship attitude, Sponsorship fit",
author = "Srdan Zdravkovic and Peter Magnusson and Stanley, \{Sarah M.\}",
year = "2010",
month = jun,
doi = "10.1016/j.ijresmar.2010.01.005",
language = "English",
volume = "27",
pages = "151--160",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
number = "2",
}