Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study

David C. Bojanic

doi:10.1300/J150v04n01_02

Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study

David C. Bojanic

Business and Information Technology

Research output: Contribution to journal › Article › peer-review

Abstract

The Hotel Industry Faces the Difficult Task of Managing the Temporal Demand for its Product. Also, the Supply of Rooms Has Outpaced the Demand over the Last Decade. under This Competitive Environment, Hotels Have Two Basic Means of Achieving a Sustainable Competitive Advantage within their Product Markets: (1) Low Price or (2) High Quality. This Study Examines the Relationships between Price, Value and Satisfaction in Regard to Hotel Services. © 1996 by the Haworth Press, Inc. All Rights Reserved.

Original language	American English
Journal	Journal of Hospitality and Leisure Marketing
Volume	4
DOIs	https://doi.org/10.1300/J150v04n01_02
State	Published - Oct 15 1996

Disciplines

Management Information Systems
Technology and Innovation

Access to Document

10.1300/J150v04n01_02License: Unspecified

https://doi.org/10.1300/J150v04n01_02

Cite this

@article{00877e5c49f74cc68c7920597c3cfd6b,

title = "Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study",

abstract = " The Hotel Industry Faces the Difficult Task of Managing the Temporal Demand for its Product. Also, the Supply of Rooms Has Outpaced the Demand over the Last Decade. under This Competitive Environment, Hotels Have Two Basic Means of Achieving a Sustainable Competitive Advantage within their Product Markets: (1) Low Price or (2) High Quality. This Study Examines the Relationships between Price, Value and Satisfaction in Regard to Hotel Services. {\textcopyright} 1996 by the Haworth Press, Inc. All Rights Reserved.",

author = "Bojanic, \{David C.\}",

year = "1996",

month = oct,

day = "15",

doi = "10.1300/J150v04n01\_02",

language = "American English",

volume = "4",

journal = "Journal of Hospitality and Leisure Marketing",

}

TY - JOUR

T1 - Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study

AU - Bojanic, David C.

PY - 1996/10/15

Y1 - 1996/10/15

N2 - The Hotel Industry Faces the Difficult Task of Managing the Temporal Demand for its Product. Also, the Supply of Rooms Has Outpaced the Demand over the Last Decade. under This Competitive Environment, Hotels Have Two Basic Means of Achieving a Sustainable Competitive Advantage within their Product Markets: (1) Low Price or (2) High Quality. This Study Examines the Relationships between Price, Value and Satisfaction in Regard to Hotel Services. © 1996 by the Haworth Press, Inc. All Rights Reserved.

AB - The Hotel Industry Faces the Difficult Task of Managing the Temporal Demand for its Product. Also, the Supply of Rooms Has Outpaced the Demand over the Last Decade. under This Competitive Environment, Hotels Have Two Basic Means of Achieving a Sustainable Competitive Advantage within their Product Markets: (1) Low Price or (2) High Quality. This Study Examines the Relationships between Price, Value and Satisfaction in Regard to Hotel Services. © 1996 by the Haworth Press, Inc. All Rights Reserved.

UR - https://scholarsmine.mst.edu/bio_inftec_facwork/563

UR - https://doi.org/10.1300/J150v04n01_02

U2 - 10.1300/J150v04n01_02

DO - 10.1300/J150v04n01_02

M3 - Article

VL - 4

JO - Journal of Hospitality and Leisure Marketing

JF - Journal of Hospitality and Leisure Marketing

ER -

Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study

Abstract

Disciplines

Access to Document

Other files and links

Fingerprint

Cite this