A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates and the United States

Gilberto De Los Santos; Caroline Fisher; Salma Ghanem; Morris Kalliny; Anshu Saran

A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates and the United States

Gilberto De Los Santos
, Caroline Fisher
, Salma Ghanem
, Morris Kalliny
, Anshu Saran

Missouri University of Science and Technology

Missouri University of Science and Technology

Research output: Contribution to journal › Article › peer-review

Abstract

This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.

Original language	American English
Journal	Marketing Theory and Applications
State	Published - Jan 1 2007

Keywords

Cultural Differences
Print Advertisements
Values and beliefs

Disciplines

Business
Computer Sciences

Access to Document

A Comparison of Print Advertisements from Egypt Lebanon KuwaitFinal published version, 105 KBLicense: Unspecified

Cite this

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title = "A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates and the United States",

abstract = " This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.",

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AU - De Los Santos, Gilberto

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AU - Ghanem, Salma

AU - Kalliny, Morris

AU - Saran, Anshu

PY - 2007/1/1

Y1 - 2007/1/1

N2 - This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.

AB - This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.

KW - Cultural Differences

KW - Print Advertisements

KW - Values and beliefs

UR - https://scholarsmine.mst.edu/bio_inftec_facwork/119

M3 - Article

JO - Marketing Theory and Applications

JF - Marketing Theory and Applications

ER -

A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates and the United States

Abstract

Keywords

Disciplines

Access to Document

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Cite this