基于退货政策的双渠道零售商定价和策略研究

Jian Liu; Rongrong Yin; Penghui Yang; Xinyue Sun

doi:10.14177/j.cnki.32-1397n.2020.44.01.017

基于退货政策的双渠道零售商定价和策略研究

Translated title of the contribution: Pricing and strategies for dual channel retailers based on return policy

Jian Liu
, Rongrong Yin
, Penghui Yang
, Xinyue Sun

College of Economics and Management
Nanjing University of Science and Technology

Research output: Contribution to journal › Article › peer-review

Translated title of the contribution	Pricing and strategies for dual channel retailers based on return policy
Original language	Chinese (Simplified)
Pages (from-to)	107-116
Number of pages	10
Journal	Nanjing Li Gong Daxue Xuebao/Journal of Nanjing University of Science and Technology
Volume	44
Issue number	1
DOIs	https://doi.org/10.14177/j.cnki.32-1397n.2020.44.01.017
State	Published - Feb 28 2020
Externally published	Yes

ASJC Scopus Subject Areas

General Engineering

Keywords

Dual channel
Optimization
Pricing
Profits
Return strategy

Access to Document

10.14177/j.cnki.32-1397n.2020.44.01.017

Cite this

@article{c04bf3d5cb9741f09288817c1eede5ce,

title = "基于退货政策的双渠道零售商定价和策略研究",

keywords = "Dual channel, Optimization, Pricing, Profits, Return strategy",

author = "Jian Liu and Rongrong Yin and Penghui Yang and Xinyue Sun",

year = "2020",

month = feb,

day = "28",

doi = "10.14177/j.cnki.32-1397n.2020.44.01.017",

language = "Chinese (Simplified)",

volume = "44",

pages = "107--116",

journal = "Nanjing Li Gong Daxue Xuebao/Journal of Nanjing University of Science and Technology",

issn = "1005-9830",

number = "1",

}

TY - JOUR

T1 - 基于退货政策的双渠道零售商定价和策略研究

AU - Liu, Jian

AU - Yin, Rongrong

AU - Yang, Penghui

AU - Sun, Xinyue

PY - 2020/2/28

Y1 - 2020/2/28

KW - Dual channel

KW - Optimization

KW - Pricing

KW - Profits

KW - Return strategy

UR - https://www.scopus.com/pages/publications/85083205100

UR - https://www.scopus.com/pages/publications/85083205100#tab=citedBy

U2 - 10.14177/j.cnki.32-1397n.2020.44.01.017

DO - 10.14177/j.cnki.32-1397n.2020.44.01.017

M3 - Article

AN - SCOPUS:85083205100

SN - 1005-9830

VL - 44

SP - 107

EP - 116

JO - Nanjing Li Gong Daxue Xuebao/Journal of Nanjing University of Science and Technology

JF - Nanjing Li Gong Daxue Xuebao/Journal of Nanjing University of Science and Technology

IS - 1

ER -

基于退货政策的双渠道零售商定价和策略研究

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Fingerprint

Cite this